Housing Policy Council

HPC sought to modernize its trade association identity with a clean, professional, and bold new look. I designed a comprehensive brand refresh, introducing a new logo and visual identity that reflects HPC's policy focus and industry credibility. The updated design featured a bolder typeface subtly tied to the previous font, preserving the existing color palette for seamless evolution. I also developed a brand guide and applied the refreshed identity across HPC’s website and event collateral. The new branding debuted successfully at HPC’s annual meeting, elevating HPC’s visibility and reinforcing its leadership.